Sherianne James
Chief Marketing Officer and Senior Vice President, Customer Engagement
Sherianne joined Essilor of America in 2011 as Director of Global Consumer and Professional Insights for Transitions Optical, a wholly owned Essilor subsidiary. She became Vice President, Marketing in June 2016.
The Marketing organization’s priorities include bringing proven product superiority and breakthrough innovations to market; leveraging consumer marketing to shape consumer traffic and drive sales; providing the insights and business intelligence to enable the company to make data-centric decisions; and acting as a partner to the sales team to generate demand.
Sherianne earned an MBA from the Kellogg School of Management at Northwestern University and a CHE in Chemical Engineering from the University of Florida.
The Marketing organization’s priorities include bringing proven product superiority and breakthrough innovations to market; leveraging consumer marketing to shape consumer traffic and drive sales; providing the insights and business intelligence to enable the company to make data-centric decisions; and acting as a partner to the sales team to generate demand.
Sherianne earned an MBA from the Kellogg School of Management at Northwestern University and a CHE in Chemical Engineering from the University of Florida.