Carmen Reyes is the North America Brand Manager for Coach, Brooks Brothers, and the Armani Portfolio (Giorgio Armani, Emporio Armani, and Armani Exchange). As Brand Manager, she builds the fiscal brand marketing strategies across all channels of trade, tailoring the Global and Licensor’s objectives for US and Canada. A key liaison between Global Corporate and our NA cross-functional teams, Carmen collaborates on marketing activations with Trade Marketing, Sales, PR, Finance, Inventory and Training for both B&M and Ecommerce retailers. With extensive experience in data analytics, Carmen enjoys evolving her brands by identifying new opportunities in activations and distribution strategies. A storyteller at heart, Carmen presents her portfolio by personifying the brand architecture for consumer profiles. Her creative, consumer-centric mindset is her “Signature C.”